A Brave Beginning: Our Two-Year Journey to Launch

When the three of us began talking about launching a new clothing brand back in March of 2011, we spoke at great length of several things our brand needed to embody. After all, there are more than a few T-shirt companies out there and we wanted the Brave brand to stand out boldly in a large and busy crowd.

First and foremost, we decided to create an ethical business that produced something unparalleled in quality. Secondly, we set out to found a business that made a difference in the lives of other Americans. And last, but certainly not least, we wanted to work as closely as possible with talented artists and designers from around the country--individuals whose work genuinely inspired us and energized our imaginations. Over two years later, while our journey has been long and winding, we're proud to have arrived having realized all of these goals.

Brave Threads is far more than a T-shirt company, it's the idea that our purchases can make a difference in the lives of other Americans trying to achieve the American dream, from talented artists and designers to small business owners and entrepreneurs from coast to coast.

We are both thrilled and proud to be launching Brave Threads knowing that we're producing the highest quality T-shirts in the world. In fact, we're so confident that your Brave Tee will be the first and only shirt that you'll grab from your dresser every Saturday that we'll happily refund your purchase if it's not.

Thank you for joining us on this exciting journey, and don't forget to stay in touch. We look forward to hearing from you!

Stay Brave,

Cheri, Mark & Jake